After 9/11, containment culture re-emerged in the American society. Although Cold War ideology flourished in many different ways, political figures lead the trend. On August 4th, 2002, President Bush gave an informal interview on his golf course. Expressing his distress after the Israel suicide bombings, President Bush establishes the United States as a protector of the free world, as he claims “[the United States] must stop this terror (…) for the sake of humanity”. The United States, as leaders of the free world, must lead the war against terror, just like it conducted a war against communism. Repeating the verb “must” three times, President Bush shows that America has the burden to contain and fight terrorists who have altered the world peace the United States had established. Bush’s speech is similar to Truman’s 1947 address to congress in which the latter urges congress to take action to support Greece and Turkey. Truman claims that “the free people of the world look to [the US] for support”. The possibility of a terrorist attack since 9/11 thus revived the containment culture and the belief that the United States should lead the war to save the world.
When leaving the journalists, President Bush says “see you at church”. This sentence is another example of the resurgence of Cold War ideology. Religion should play a key part in the life of a “typical” American, who has to go to church once a week. During both the Cold War and the War on terror, religion sharply opposes the two sides: while Soviet Russia banned religion, the terrorists claim they follow Islam. Reinstalling religion as a pillar of the American culture allows Bush to categorize who is “with the US” and who is “against it”.
Bush’s interview is however most famous for its last sentence: “Now watch this drive”. Seemingly displaced, as President Bush should be too preoccupied with the ongoing issues to play golf, this sentence conveys President Bush’s will to celebrate the American way of life; Americans practice sports, thus have a more complete and fulfilling life. President Bush again attempts to show the American moral supremacy, by showing that the “private sphere”, making the American way of life more diverse than that of the terrorists, is as important as the “public sphere”. A healthy lifestyle leaves time for personal activities.
Although informal, this interview is deeply tied with the ideology of the Cold War, and shows the cause of the US’ various interventions: spiritual superiority implying heavy responsibilities.
Truman’s 1947 address: http://www.history.com/speeches/the-truman-doctrine
Bush’s “Now watch this drive”: https://www.youtube.com/watch?v=1HZ3Tjohwqo